Monetization / Video Production
We produce cost-effective, innovative on-air and online commercials that drive both direct response and branding – all within quick turnaround timelines.
LAKANA provides full-scale, custom production of television commercials from concept to completion. This product includes script creation, custom motion graphics, professional voice-over and full post-production (editing, music bed and file delivery via FTP). Incorporation of advertiser-provided collateral (b-roll, logos and images) is also included. These spots can be created as straight advertiser commercials or web drivers that encourage viewers to visit your website.
Commercial Production - Update
LAKANA can update graphics or images in previous LAKANA-produced spots for less than the cost of a new spot. Updates include changes to graphics, video or images/logos (ex: client changes their logo, an offer date changes, etc.) PLEASE NOTE: script/voice over changes are not included in this update category.
Voice Over - Update
LAKANA can update a script or voice-over on previous LAKANA-produced spots for less than the cost of a new spot. This includes script changes or voice talent changes (ex: the date of a sale or event changes, the client wishes to change from female to male voice talent, etc.). PLEASE NOTE: onscreen video/graphics changes are not included in this update category.
A Video Tag is a short video sponsor message that runs at the end of an existing spot (on-air or online). The sponsor message includes the client logo, the site logo, professional voice-over, and music bed. A Video Tag can be applied to a client-provided pre-produced spot or a LAKANA pre-produced spot. Video Tags are available in two lengths – :10 tag (added to a :20 video) and :05 tag (added to a :10 video).
LAKANA’s Video Productions team can develop b-roll footage of web sites to be used in client spots. B-roll footage may include shots of home pages, full-page ads or contest pages, and often highlight a specific campaign or advertiser. The b-roll is designed to be edited into a promotional spot by a station in order to drive viewers to the web site or a specific page, ad or contest (as directed by the client’s order). This product is typically :10, :15 or :30 in length.
We enjoy working with Video Productions, they make the process easy. They’re creative, they’re quick, and most importantly, they’re cost efficient.
Contact Us and let us help you increase your online presence.