LAKANA

Monetization / Digital Life

A group of all-inclusive, sponsor-driven content sections for both web and mobile designed to attract advertisers and engage viewers with compelling content & offers.

Example of the Healthy Lifestyle Section >

Keys to Success

Promotion is the key to success. Utilize strategies and tools to help promote sections and increase advertisers’ presence to generate maximum revenue.

  • Rich Media and Specialty Ads

    Regularly scheduled rich media and specialty ads, like the Hover Ad, help increase the section and advertisers’ visibility on the site, driving traffic.

  • Special On-Air Promotion

    Increase promotion on-air through web drivers, TV segments and on-air teasers.

  • Showcase Content Throughout Site

    Run content on homepage and verticals to increase visibility.

  • Add Advertiser Content

    Increase advertisers’ presence and add advertiser-submitted content.

  • Use Social Media

    Use Facebook and Twitter to promote sections and tease new content and coupons.

  • Schedule Weekly Promotional Packages

    Scheduling weekly section promotions on the day new content or coupons are added - tease on-air, promote through social media, site home page and other verticals.

Our Digital Life Sections


Automotive Essentials

Auto buyers are faced with more options than ever these days – from new or used, car or SUV, energy-efficient or not.

Cancer Care

Through watching others fight, or even experiencing their own battle with the disease, most Americans have been touched by cancer in same way.

Education Essentials

From kindergartners to college students -- and even their parents -- information and materials related to education are relevant.

Green Living

Going green is top of mind for many Americans and is causing changes in what automobiles and appliances we buy, as well as how we use energy at home.

Healthy Families

Childhood obesity, an abundance of extra-curricular activities and long hours at work has most U.S. families striving to be healthier.

Healthy Living

Between long hours at work, financial stress and the desire to be fit and eat well, more Americans are striving to live a healthy lifestyle.

Healthy Pets

Americans love their pets and most consider their dog or cat to be part of their family. Just like any family member, owners strive to keep their felines and canines healthy.

Healthy Seniors

As Baby Boomers are nearing retirement and more adults are taking care of their elderly parents, the focus on senior care is soaring in the U.S.

Home Improvement

Home owners are looking to improve their homes through remodels and home-maintenance projects.

In Style

Shoppers are flocking to the latest trends in fashion and in home decor.

Outdoor Sports

Between activities like running, walking, hiking and biking, and sports like fishing and hunting, Americans love to spend time outdoors.

Personal Finance

Between planning for retirement, improving their credit and preparing for tax season, Americans spend a lot of time thinking about their finances.

Real Estate Essentials

The housing market is starting to rebound, leaving many homeowners ready to sell and buyers looking for a new home – either to buy or build.

Recipes for Success

With a need for quick and healthy dinners, help your viewers get easy access to family-friendly, healthy recipes.

Weddings

Wedding bells are ringing for brides, grooms, wedding parties and guests.

At the Movies - Awards

This section includes exclusive interviews with celebrities, behind-the-scenes videos and photos, movie trailers, celebrity slideshows, features and reviews during the movie awards season.

At the Movies - Summer Movies

This section includes exclusive interviews with celebrities, behind-the-scenes videos and photos, movie trailers, celebrity slideshows, features and reviews during the summer blockbuster season.

Valentine's Day

This section includes stories related to Valentine's Day, including tips on how to plan a romantic evening, what kinds of flowers to send, tips on how to propose and guidance on what kinds of jewelry to buy.

Healthy Heart

This section includes engaging content related to heart disease, as well as tips on how to live a healthier lifestyle.

Taxes

This section includes stories related to Taxes, including tips on how file your taxes, where to find forms, deadlines, how to prepare for tax season throughout the year, and how to manage your money.

Mother's Day

This section includes content related to Mother's Day, including tips on what to get your mom, how to celebrate the day and what to do if you're away from your mom on the holiday.

Father's Day

This section includes content related to Father's Day, including gift ideas for what to get various types of dads and slideshows of celebrity fathers.

Breast Cancer Awareness

This section includes stories, slideshows and videos related to Breast Cancer Awareness month and the fight against the disease.

Halloween

This section includes stories and slideshows related to Halloween, including features on the best costumes, pumpkin carving tips and advice on how to stay safe while trick-or-treating.

Holidays

This section includes stories, recipes and slideshows related to the holiday season. Some of the features include an interactive quiz to decide which holiday character you're most like, and a game to help Rudolph deliver gifts.

Package 1 - Section

A Digital Life Section includes: 12 pieces of content at the start-up with fully customizable styling and branding, house ads, sponsorable interactive(s) (on web only), weekly alerts, promotional teasers, and a content and promotional plan.

Package 2 - Section plus Click-to-Print-Coupon

A Digital Life Section includes: 12 pieces of content at the start-up with fully customizable styling and branding, house ads, sponsorable interactive(s) (on web only), weekly alerts, promotional teasers, a content and promotional plan, plus a click-to-print coupon.

Customized Section

Select which package is best for you, and then choose your own topic.

This is a great platform that is content rich, and there are options for every major vertical making it very easy to introduce niche specific content to our site. Our section is so much more robust and appears far more polished than competing stations that also were included in the buy. It’s great to have a product that keeps us ahead of the pack.

Station Digital Sales Manager,

Questions? Send them our way dl365@lakana.com.