As part of partnerships and third party integration deals, sites may request the capability to display site advertising on another site. LAKANA provides an ad tag service for Standard IAB Ad Unit products.
Standard and Custom Options
Note: Requests for ad products other than Standard IAB Ad Units with a single target will require analysis, scheduling and associated costs.
Standard outgoing tags include only one target (page) per campaign. This means that the site may request tags for the three IAB Ad Units to appear on one page on a site. More complicated targeting, including multiple pages of a site, will be analyzed through the custom process.