LAKANA

Advance Tracking

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Defining Metrics

Tracking Video Play

  • Tracked when ‘Play’ button is clicked. This includes if the video was ‘paused’ and then the ‘Play’ button was clicked again.
  • Note: a user can click the ‘play’ button and track to this element multiple times within one impression. This would happen if the viewer watches the video all the way through and clicks ‘play’ again to replay the video.

Tracking Video Start

  • Tracked when the video of an ad starts.
  • Note: for those ads that also have a video ‘Play’ button, these numbers should be very close to one another in impressions.

Tracking Video Middle

  • Tracked when the video hits the middle. This adjusts within the ad for a :15 or :30 second video.

Tracking Video End

  • Tracked when the video has been watched all the way through and ends.

Tracking Video Pause

  • Tracked when the ‘Pause’ button is clicked on a video ad.

Tracking Video Stop

  • Tracked when the 'Stop' button is clicked on a video ad.

Tracking Collapse

  • Tracked when the ad is ‘collapsed’. This happens when a user clicks to collapse the ad to a Leave Behind state
  • Note: this is different than the ‘Tracking Close’ button. ‘Tracking Collapse’ is when an ad is expanded and the user clicks to collapse the ad to its original state but does not remove the ad entirely from the page. A good example to understand the difference would be for the LAKANA Hover Ad w/Video:
    • Collapse: When the Hover Ad is expanded, the user hits the ‘x’ button to collapse the expanded video portion or if the user hits the ‘collapse’ action that appears on the actual Hover Ad.
    • Close: When the Hover Ad is in its Leave Behind state, the ‘x’ button is selected to remove the ad entirely from the page.

Tracking Close

  • Tracked when the ad is ‘closed’ entirely and removed from the page.
  • Note: this is different than the ‘Tracking Collapse’ button. ‘Tracking Close’ is when the user is closing out an ad entirely so that it is completely removed from the page. A good example to understand the difference would be for the LAKANA Hover Ad w/Video:
    • Close: When the Hover Ad is in its Leave Behind state, the ‘x’ button is selected to remove the ad and Leave Behind entirely from the page.
    • Collapse: When the Hover Ad is expanded, the user hits the ‘x’ button to collapse the expanded video portion or if the user hits the ‘collapse’ action that appears on the actual Hover Ad.

Tracking Expand

  • Tracked when a user expands an ad unit to its full form.
  • Note: Expand can track from many areas on an ad unit. For example, the LAKANA Hover Ad with Video would track ‘Expand’ when the user clicks to expand the Hover Ad to the video portion of the ad. It would also track ‘Expand’ if the user Expands the Hover Ad from the Leave Behind or clicks ‘Watch Video’ to expand the Hover from the Leave Behind.

Tracking

When an ad is served, LAKANA tracks:

  • Ad impressions: how often the ad is delivered to the page
  • Ad clicks: how many visitors clicked on the ad in order to visit the linking destination