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IAB HTML5 Ads

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IAB HTML5 Ads

IAB ad units in HTML5 allow for advanced animation and are closer to the online Flash experience. HTML5 ad units are responsive and available on app, mobile site, tablet and desktop. The ads can link through to the client’s website, or link to the iTunes Store or Android Market to directly download the advertisers’ app.

Points: 3.50

Production Timeline: 7 Business Days

Technical Specifications

Dimensions

  • Leaderboard: 728x90 pixels
  • Medium Rectangle: 300x250 pixels
  • Wide Skyscraper: 160x600 pixels
  • Half Page: 300x600 pixels

File Format

HTML

File Size

200k max

Animation Length

15 sec

Video Frame Rate

24 fps (HTML5 with Video Only)

Video Length

30 sec (HTML5 with Video Only)

Video Audio

User-Initiated Audio Only (HTML5 with Video Only)

Tracking

Impressions and clicks. Advanced tracking differs per Ad option. For tracking definitions, click here


Wide Skyscraper (160x600) Example

Medium Rectangle (300x250) Example

Half Page (300x600) Example

Leaderboard (728x90) Example