IAB Flex Ad
The IAB Full Page Flex Ad Unit is a full screen ad experience with sight, sound, motion, and interaction capabilities; designed to responsively fit across Websites, Mobile Sites, and Mobile Apps; with consistent behaviors that keep the viewer firmly in control. The IAB Full Page Flex Ad Unit runs on desktop browsers, mobile sites, and open mobile apps displaying the ad unit the first time the user opens the page/app and fills the entire browser or device.
Flex Ad - Video
Flex Ad - Gallery
Flex Ad - Animated
Production Timeline: 10 Business Days
Full-page takeover (100% x 100%) - No specific dimensions
Max User-Initiated Load Size; Phone: 100k, Tablet: 150k
3 Internal Links Max.
15 seconds, no looping
Impressions and clicks. Advanced tracking differs per Flex Ad option. For tracking definitions, click here
Close button on the upper-right corner of the ad
24 fps. Max video length 0:30 seconds. Audio must be user-initiated, no looping
7 Images Max.
Note: All third party-provided ads or collateral should indicate the preferred publishing version.
Hearst Television Corporate has set the frequency cap at 3/user/day and 1/user/hour.