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IAB Expanding HTML5 Modules

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IAB Expanding HTML5 Module

HTML5 Expanding Ad Modules can be added to both desktop and mobile ads to create an interactive sponsorship. These modules enhance the advertiser’s ability to engage with the user.

Points: 1.25

Production Timeline: 7 Business Days

Tracking available

Video Module

The expanded unit can include a teaser element that will prompt a user to play a video from the ad. The video will play within the device’s integrated video player.

Video Module Example - 300x250

Video Module Example - 728x90

Technical Specifications

Video File Format

mp4

Video Length

:30 Seconds Max.

Codec

H.264

Video & Animation Frame Rate

24fps

Tracking

Impressions and clicks. Advanced tracking differs per Ad option. For tracking definitions, click here