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Facebook Sweepstakes

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Facebook Sweepstakes

Facebook Sweepstakes are a great way of showcasing your client’s giveaway on your site’s Facebook page. LAKANA is offering two sizes of graphics that can be used in conjunction with your Facebook Sweepstakes: Image Graphic and Tile Ad.

Points: 3.00

Image Graphic

Points: 1.00

Image Graphic - Update

Points: 0.75

Tile Ad

Production Timeline

Image Graphic

4 Business Days

Tile Ad

2 Business Days

Facebook Image Graphic

This is a full page ad, complete with images and text, that is used to promote entries in a Facebook Sweepstakes. These are intended for Facebook use only. The Image graphics are 810 pixels wide. Image Graphics include text that promotes your sweepstakes, images and advertiser logos and instructions about how to enter the sweepstakes.

Technical Specifications

Dimensions

810 pixels wide, height is determined by graphics and text

File Format

JPG or GIF (static only)

Facebook Tile Ad

This tile appears on a main Facebook page and promotes the sweepstakes. Users have the option of clicking on the advertisements to get to the sweepstakes entry page.

Technical Specifications

Dimensions

111x74 pixels

File Format

JPG or GIF (static only)

Facebook Image Graphic - Update

The Facebook Ad - Image Graphic Update product allows you to make simple updates to a previously created Facebook Ad - Image Graphics for a reduced amount of points. This update product only applies to the Facebook Ad - Image Graphic. Changes are limited to:

  • Swapping copy, without changing overall ad format
  • Swapping 1-2 images within the ad, without changing overall ad format

Best Practices

Your image graphic should explain how a user enters the sweepstakes, so it is best to provide specific copy about entering. Increase your advertiser's page "likes" by making sure the user has to choose the "like" icon in order to enter. This will help your advertiser generate followers and a database at the same time. The area used for the entry form will be 615x470 in size.

Production Guidelines

Third Party Collateral

The following file types will be accepted as third party collateral:

  • JPG and GIF files published to actual size
  • PSD files created to actual size or larger
  • PDF at actual size
  • AI files


Concept/Approval Ad

For campaigns requesting multiple ad products or sizes, Ad Creative Services will create a concept ad for initial approval purposes. The concept ad will be created for the largest of the ads requested. The concept ad will be mocked up and revised for approval purposes. Once concept approval has been given, the other ad units will be created using the copy, color palette and collateral of the approved ad. The additional ads will then be sent out for final approval before going live. If a full page ad or contest is requested along with ad units, the team will create one approval ad and the full page ad or contest.


How to Make a Request

Requests for sales products and services should be submitted via WebScan. Orders will be processed after complete information and approval have been received. Please review the helpful guides below to maximize production and campaign success.


Required Information

The following information is required when submitting a request for a Creative request:

  • Image collateral and/or design direction
  • Copy and linking URLs
  • Requested content Modules
  • Creative contact (the person who will be approving the creative)