By default, Contest Pages include a button and a photo block. Additional modules can be added for additional points. Content-specific modules include:
A Bounce-Back Email Submission is a text only email sent to a contest entrant immediately after he or she enters the contest, thanking the visitor for submitting a contest entry.
Customized Thank You Page
The default Thank You Page for contests is an article page with the following text:
Thank you for signing up; click here to go back to the home page.
A Customized Thank You Page allows for graphic treatment and a custom message as in this example.
Email Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An Email Blast consists of a client's logos, images and/or text. It is designed to look similar to the contest or form from which it originated.
- An Email Blast order can only accompany an order for a contest page.
- An Email Blast is only sent out once, after the contest has ended.
The email header is the information about the email itself, not its content. This includes the "To," "From," and "Subject" fields. A client can customize the "From" and "Subject" lines. Otherwise, LAKANA will use the campaign title or the client's name.
Specify name and email address. Subject: Please specify subject up to 80 characters (including spaces)
Site Branding Bar & Title
Email Blasts always contain a branding bar from the site it was sent from and an email title below the branding bar. Clients can request a custom email title up to 40 characters (including spaces), otherwise LAKANA will use the campaign title or the client's name.
To accommodate a large variety of email client programs, the email body is kept to a basic combination of text and images. LAKANA will produce a mock-up according to the design directions provided for approval.
Copyright text is located at the bottom of every email sent. It cannot be changed.
A wide variety of Question Fields are available as part of LAKANA's contest tool. All fields appear above the main contest form and are laid out vertically.
The open text field is a text box question that allows visitors to type in responses or answers. This field is good for essay submissions and secret word contests, i.e. watch the 5 p.m. newscast to get the secret word of the day. See example.
The single answer field is a question that allows visitors to choose one answer from several options. There may or may not be a right answer per a site's choice. If the advertiser wishes to designate a correct answer, the database export at the end of the contest will indicate which entrants chose the correct answer. See example.
The multi-choice answer field is a question that allows visitors to choose more than one answer from a list of choices. There is no limit to the amount of answers an entrant can choose. See example.
An answer can be pre-checked if a site chooses. The pre-checked option is helpful when the client wishes to encourage entrants to choose that option.
The drop down field is a question whose answers are in a drop down box, either single answer or multi-select. See example.
The drop down box can be expanded in-line so all options are shown. This option is useful if the client does not wish to have checkboxes or radio buttons next to the answer text. Many visitors may not know how to multi-select answers (control-click), so the multi-select drop down should only be employed if the audience is presumed to be web savvy.
The Voting Form Add-On extends the functionality of a contest by displaying a gallery of images and allowing visitors to vote on those images.
- The images are laid out side by side, in two columns, above the entrant data fields.
- Each 200x150 image can be clicked upon to pop up a new window with the original size image (640x480).
- Each image can have a brief caption text below it. The character limit for caption text is 30 characters, including spaces. Clients may also opt for uniformed and generic caption text such as "Finalist 1, Finalist 2," and so on.
There is an area on top of the images for text to instruct and prompt the visitors to choose an image in the form below. If the copy is not provided, a generic copy "Pick your favorite photo and vote. Click on image to enlarge." will be used. The total recommended number of image choices is 10, although up to 24 images may be used.
- Display: 200x150 pixels
- Original: Up to 640x480 pixels
10 is recommended, but up to 24 may be used
Custom or generic. Text limited to 30 characters including spaces
A Winner's Page is used to announce winners to contests.If sites want to announce the winner(s) when the contest is over, the contest form can be replaced with custom text, as shown.
A Winner's Page could also announce winners for more than one contest, if a campaign includes several contests.
Coupons are designed to be printed and redeemed in person. Two sizes are available: a 200x150 pixels or 500x400 pixels.
HTML5 Video Player Module
The HTML5 Video Player Module is programmed onto a Single Page Ad at the top of the right column. The player plays a single video and is defaulted to Auto-Play.
180x135, 240x180 or 320x240 pixels depending on location
15 seconds - 2 minutes; 30 seconds is recommended.
HTML5 Videos default to auto play unless specified. Includes: Play/Pause, Volume, Scrub Bar, Full Screen buttons
Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.
There are two versions available for Single Page Ads: Fixed-Width and Expandable-Width.
Fixed Width (example)
- 180x100 pixels
- The 180 pixel wide version may be used only in the Right Rail Template, placed in the right-side rail.
- 300x250 pixels
- The 300x250 version only fits in columns that are 320 pixels wide or larger.
Expandable Width (example)
34 pixels tall with expandable width (spans the full width of a template's main content area). Spans the full width of the main content area of any template.
Event Details Box
Use an Event Details Box if the advertiser has information (such as the date, time, and location for an event) that would ideally be highlighted on the page and laid out in a more table-like format.
The Event Details Box can be placed at the top of the main text area on any Single Page Template.
- The possible widths of the Event Details Box in each template are as follows:
- Standard: 600 pixels
- Right Rail: 500 pixels
- Showcase: 770 pixels
Each row will be 30 pixels tall
Each row of information has four pixels of padding between it and the next row
The default font will be 14 pixel Arial
Both the font color and the row background color are customizable