Monetization / Audience Everywhere
How it Works
Audience extension is an advertising industry term describing the ability to serve targeted campaigns to audiences across many web and mobile properties.
Content publishers offer their unsold inventory to Ad Exchanges
DataXu accesses the Ad Exchanges, looking for inventory availability, real-time pricing data and user information
Using pre-defined filters such as location, gender, income and behavior, DataXu delivers targeted audiences
Female, 35-44, $60K+
Male, 18-34, $40K+
Male & Female, 18-64, $40K+
Benefits of Audience Everywhere
Audience extension is becoming a standard offering - because it works!
Expand your inventory
Deliver the impression volumes advertisers want, with broad reach or narrow targeting. Great solution for sites with low display or pre-roll inventory.
Expand your reach
Deliver audience segments (aka demos) that fall outside your typical on-air or digital audience.
Offer a complete marketing plan
Combine the quality audiences of your TV and digital properties with the reach and precision targeting of Audience Everywhere for a complete campaign with one-stop-shop convenience.
Stay in the game
Audience extension is becoming a standard offering - because it works. Media companies that can’t deliver off-site audiences are at an increasing disadvantage in the marketplace.
Reach your target audience by using a blend of targeting options.
Targets individual users based on demographic characteristics such as age, gender, and/or household income.
Targets a specific web and and mobile properties based on their content focus. Audience Everywhere offers 26 contextual categories, including health, entertainment, automotive, sports, etc.
Targets individual users based on the location from which they are accessing the web.
Targets individual users who recently visited your website.
Targets individual users based on browsing habits.
The Audience Everywhere Team is very responsive and constantly provides critical insights to insure my clients’ success.
LAKANA has a team dedicated to Audience Everywhere campaigns.
Contact Us to get started!